LEGO

This brand-new LEGO store is the perfect destination for all brick fans, with the widest selection of the latest LEGO sets, a LEGO minifigure scanner – that will let customers scan their handprint to transform them into LEGO minifigures before they enter the store, as well as a whole host of exciting in-store play experiences, activities and events only available in LEGO Stores. A first for LEGO Stores in the UK, the Birmingham LEGO Store features state of the art dynamic lighting that enhances the in-store experience and create a unique multi-sensory experience for customers, as well as a ‘digital ribbon’ of screens above its shelving, that helps create an engaging story within the retail space for customers like never before.