Brum! Sephora is Almost Here

Get ready, Birmingham! Sephora is making its grand entrance at Bullring, bringing you all things beauty under one roof. Join us on opening day, Wednesday 13th November, for an unforgettable lineup of festivities, exclusive perks, and first looks at all-new brands.

What’s Happening on the Day:

• 🎀 Official Ribbon Cutting: Be there for the big moment as we officially open the doors in style.

• 👯Surprise Performances & Beauty Advisor Dance: Enjoy live performances and an iconic dance from our Beauty Advisors to kickstart the Sephora spirit.

• 🛍️ Goodie Bags for Early Birds: The first 500 guests in the queue will score exclusive goodie bags packed with Sephora’s top picks.

• 🎶 All-Day Entertainment: Groove to beats from our DJ, enjoy treats from friendly hosts, and watch local performers light up the day. Plus, in-queue surprises for a bit of extra sparkle!

• 💄Beauty Services You’ll Love: Treat yourself to on-site beauty services, from blow drys to signature makeovers. Come and feel your best with the Sephora experience.

Discover New & Familiar Faves: Explore the latest brands making their debut, plus rediscover iconic essentials like Sephora Collection.

See you at the grand opening on Wednesday 13th November! 🤩