River Island Hotel Pop-Up

River Island Hotel Pop-Up: Unlock the Experience

From Monday 9th to Thursday 12th December, immerse yourself in an unforgettable River Island adventure on the ground floor of Bullring. Open daily from 11 am to 7 pm, the River Island Hotel pop-up brings excitement, surprises, and prizes to the heart of Birmingham.

How It Works Your journey begins with a friendly meet-and-greet, where you'll get a quick lowdown on what’s in store. Then, step up to the Key Wall, a thrilling lucky dip where you’ll pick a key in hopes of unlocking something truly special. The anticipation builds as you try your key at the VIP Prize station—will you unlock the door to exclusive goodies?

Win or not, every guest is a winner as you trade in your key at the Guest Services desk for a voucher to take home. And before you leave, don’t miss the chance for a picture-perfect moment at our Large Present Tree, a festive centerpiece made for sharing your Bullring memories.

Your Experience at a Glance

• Step 1: Meet & Greet – Receive a warm welcome and an overview of the activity.

• Step 2: Key Wall – Pick a lucky key in a thrilling lucky dip.

• Step 3: VIP Prize – See if your key unlocks the door to a special prize.

• Step 4: Guest Services – Exchange your key for a voucher, winner or not.

• Optional Step: Large Present Tree – Snap a festive photo with this eye-catching backdrop.

Plan Your Visit Pop down to Bullring & Grand Central between Monday and Thursday and join the fun. Let’s make your Brummie Christmas a bit more unforgettable.

Don’t forget to share your snaps and tag us! See you at the River Island Hotel. 🎁