Give, Eat, and Live Brilliantly at Bullring & Grand Central. This Christmas, Brum’s biggest attraction is bursting with festive magic. Shop for dazzling gifts at Selfridges and Pandora, or dive into epic experiences like fighting zombies at Sandbox VR. Fuel your fun with street food from Pop Street or grab a cheeky Greggs on the go. Give back with thoughtful gifts and enjoy everything that makes Birmingham brilliant this holiday season. From shopping to dining and unforgettable experiences, Bullring & Grand Central is where Brum celebrates Christmas in style.